Amber O’Keeffe started her career as a costume designer in London, using her talents to lovingly create weird and wonderful designs. But, after this challenging environment led to increasing anxiety levels she decided explore Yoga as a way to calm her nerves.
"At first, I felt nervous about attending a class. I remembering wondering how turning myself into a human pretzel was going to help!”
After mustering the courage to attend a Yoga class, she’s never looked back. Yoga is now an intrinsic part of her everyday life.
In our ‘busy’ lives we were swept up in the everyday stress and demands made of us by ourselves, our bosses and society as a whole. Unsurprisingly chronic stress and acute anxiety were the consequences. And this is where Yoga has helped to change our lives and why we want to use our products to inspire others to get on the mat, feel wonderful, and elevate themselves to reach their potential.
Joy drives our approach to yoga and design. It’s everything we’re about. We seek to delight, to awaken the senses, from the tip of our fingers to the ground beneath our feet. Our beautiful range of eco-friendly yoga mats, bags and accessories are made with wholehearted belief in good actions, pure intent and wild inspiration. They come from us to you with every atom of our being.
We’re a female run business with roots firmly planted in the fast-paced world of fashion and design. And it’s this world that led us to finding Yoga, falling deeply in love with the practice and ending up here.
Our Yoga Mats
Inspiring you to be kind, empowered & to have fun with your yoga practice!
Soft to the touch, with sustainable natural rubber bases to give just the right amount of cushioning, our yoga mats root the soles with delicious support.
On the contact side, eco-friendly anti-perspiration materials hold flow through standing poses and seated sequences without slips or slides. The harder the workout, the better the grip! Designed by yogi’s, our goal is to bring a sense of fun to yoga, to empower every body and every body to start and maintain a regular yoga practice, so you can feel fabulous!
We believe that a yoga mat is a very important part of the practice, so you need to find the right mat for you. Trust us... a mat is not just a mat. Your mat is your space, a space for focus, for self-connection, for laughing at yourself when you fall out of the pose you’re working on (because we’re not taking ourselves too seriously!) and essentially for your enjoyment of the practice wherever it takes you and wherever you may be.
Choosing the right mat for you will depend on the style of your practice, how much you sweat, if you need it to travel the world with you and if it suits your lifestyle and your personality. That’s why we have a selection of mats to choose from, so you can make sure you’re selecting the right one for you.
Did we mention we love fashion and design? All of our yoga mat designs are hand drawn and created by us. A lot of our designs are inspired by animals as quite frankly, we love them – we do have a Tiger logo after all! So whether you’re a Brigitte Bardot, leopard print lover, or you prefer something a little more abstract, or something a little subtler, we have you covered.
We believe that we have a responsibility to be kind to this amazing planet we call home. And although we realise it’s impossible to leave no environmental footprint, we’re committed to being as kind to the planet as we can. Read more about our sustainability and what we do here.
We never compromise on quality, our product promises to be functional, and look and feel luxurious, so you can focus on your practice and feeling great, day in day out.
Doin' it in style
We love fusing our love of design with our passion for yoga. Our designs are a mix of contemporary and fun but one thing they all have in common – they’re all on trend! If you’re going to do yoga, may as well do it with style, right?!
Fit and well
We aim to inspire you to elevate your physical and mental wellbeing through yoga, regardless of your body type and ability. You won’t look back we promise!
Pay it forward
Greatness is not what you have, it’s what you give. We want to give back to the community and the environment and that’s why we support various charities.